All right , there’s another Kickstarter disaster in the making. Veronica Mars and Zach Braff have company: It’s Melissa Joan Hart, aka Sabrina the Teenage Witch.
Like Veronica and Zach, she’s cute. She’s from TV. And she’s using Kickstarter to reach a $2M goal. Disgusting. But very much unlike them, her project — a feature called Darci’s Walk of Shame — is falling far short of its goal: it has raised only $54K as of this writing, with about 2 weeks to go.
And by ‘only’, mind you, I simply mean to imply that it’s a fraction of her goal. $54K is still a lot of money. Most Kicksarter projects would be thrilled to receive that much. For crying out loud, that’s more than 25X the amount that my own meager kids book has managed to raise, so take the ‘only’ with a grain of salt. I’m pissed! Share the wealth Sabrina!! You won’t be using it! But alas, that’s mean. I’m sorry. It’s all a matter of perspective, I suppose.
Still, though, it’s easy to poke fun at failure. Mean-spirited, too, and that’s not my point here. My real point is this: Why don’t we hate her too?Note that Sabrina’s lack of success that she’s having is not without its reasons. The pitch itself is highly flawed, both in concept and in execution. It’s not a Sabrina movie that’s being pitched, after all, and who wants to see Melissa in anything else? And the idea of a 30-something woman still playing off her innocence and virginhood just seems weird. And she’s talking about playing a mature and sexy role — by pitching it in an OFFICE to her MOM. I mean, Jesus. Seriously, just… Jesus.
After all, if her campaign did hit her $2M goal, she’d be the third in as many months to do so by trading in her Hollywood support. Maybe we’re not mad simply because she’s nowhere close to her goal. Maybe this proves that Kickstarter isn’t successful for everyone just because of their fan base (and yes, there is a fan base for Melissa Joan Hart). And her failure does prove that Kickstarter success is far from guaranteed. You still need a good project. You still need a good pitch. And you still need good marketing to stir up support among your fans, whether they know who you are yet or not.
So here, we can laugh with contempt at Melissa, and feel justified in doing so as if we’re personally hammering home that nail in the coffin of Hollywood Kickstarter abuse. But that would just make us evil hypocrites. Because as much as we may hate the feeling of Hollywood encroaching on indie turf —
Because they work hard, they’re good at what they do, and they’re reputable. But they’re not famous.We’re still going to donate to the next great ‘indie’ project: A seasoned FX house making an 80’s style creature feature called Harbinger Down. These are Hollywood professionals too — and their pitch is great — so why don’t we hate them too???
So really — next time you find yourself getting mad at Zach Mars for their success, realize that you’re only mad because their success is not yours.